Releasing in 2018 as a special edition of Michael Jordan's first signature shoe. The Jordan 1 features graphic messages across the shoe that encourage users to wear their pair. A tongue-in-cheek response to trends in sneaker culture, the shoe has text including 'NOT FOR RESALE,' 'NO PHOTOS,' 'PLEASE CREASE,' and 'WEAR ME' across the upper and midsole. Inside the pair, there are more messages, including 'GENERAL RELEASE' and 'NO L's.' The sneaker sports a black, white, and red leather upper reminiscent of OG colourways of the legendary model.